In today's society it's even more important for your company or organization to attract new business and retain current clients.
So what's the most cost-effective method of promotion? A Web site.
First of all, the public now expects businesses and organizations to have a Web site -- one that can, at the very least, supply basic information and a means of getting in contact.
A Web site has become nearly as essential as a telephone or fax machine or printed brochure.
But apart from fulfilling the public's expectations, a Web site will also help your business increase profits.
Increasingly, people search the Web, rather than the Yellow Pages when looking for a service or product.
If they don't find your business represented, they will find your competitor 's.
So when considering the benefits that even the simplest Web site can provide, the question to ask is NOT "Can I afford to have a Web site?" BUT "Can I afford not to have one?"